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Case adds Sleator and Southern to its dealer network

9 Feb 11 Case Construction Equipment has added two new dealers to its network with the appointment of Sleator Plant in Northern Ireland, and Southern Plant across much of central south-east England.

Both companies are subsidiaries of privately owned construction equipment, road transport and trailer manufacturing company Ballyvesey Holdings.

Sleator Plant has been a leading compact equipment dealer in Northern Ireland for more than 25 years, more recently taking on access equipment and adding a number of heavy earthmoving products to its line-up. It is based in Newtownabbey, County Antrim.

“We’ve been looking for some time for a range of larger equipment to complement our existing product line,” said Dermot Cunnie, general manager of Ballyvesey’s construction division.

“The Case line fits perfectly with our other machinery portfolio. Case has had a very loyal following in Northern Ireland and we are delighted to be taking that forward. Our aim is to look after existing customers and to build on the success of the Case brand here.

“We will back the product 100%, taking on existing warranties. We have a solid base to work from and we will invest in the people and the facilities to build this business going forward.”

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Sleator Plant will provide the complete Case range, with the exception of larger wheeled loaders and articulated dump trucks, as it already has a franchise for these products in Northern Ireland.

Southern Plant was formed in 2007, again selling a line of compact plant and equipment in and around the London area. Since that time the company has grown steadily, adding new sites for both sales and service and providing an accounting and operating centre in Park Royal, North London.

Southern Plant will offer and support the complete Case Construction Equipment range, operating from its head office site in Toddington, just off junction 12 of the M1 motorway, with satellite sales depots in Measham and Yaxley. The company has taken on a wide dealership territory, including Essex, Kent, East Sussex, Warwickshire, West Midlands, Leicestershire, Cambridgeshire, Northants, Bedfordshire, Hertfordshire and Buckinghamshire, with Milton Keynes.

Ballyvesey Holdings also has franchises for Scania, Mercedes and DAF trucks, and owns the Montracon trailer manufacturing business. It has more than 1,500 employees across Ireland and the UK and turns over more than £350m a year.

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