EPS will now sell and support the full line of New Holland’s heavy and compact products to customers in the West Riding, Humberside, North Yorkshire as well as Coventry, Dudley, Sandwell, Solihull, Staffordshire, Stoke-on-Trent, Walsall, Warwickshire, Wolverhampton, Worcestershire and Leicestershire.
Carwood will retain the parts and service franchise in the Midlands to support EPS as a service centre.
New Holland Construction business director Scott Freeman said: “We recognise the results EPS have achieved so far with the brand and also the future potential of this strong partner. It is also our intention to focus dealers with similar strengths and ambitions across the entire network.”
Rob Reynolds has joined EPS as sales director to manage the extension of territory.
EPS is part of the K Rouse group of companies based in Leeds. It has full fabrication, spray shop and sign writing facilities from its five-acre site in Leeds and has recently purchased an adjoining 18,000 sq ft facility dedicated to workshops and offices to accommodate the increased volume of machine sales in the new territories.
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