Under the London Olympic Games and Paralympic Games Act 2006, suppliers and contractors are not allowed to discuss their contribution to the Olympic construction project or to use their success to promote themselves either in the UK or overseas.
Labour MP Tessa Jowell – Olympics minister in the last Labour government and therefore responsible for the ban in the first place – raised the issue in the House of Commons yesterday. She voiced her concern that contractors are “too tightly constrained by the marketing rights protocol, which prevents them from publicising the part that they have played”.
In response, the minister said that the legislation was designed to maximise sponsorship revenue, which came to £70om.
However, Mr Robertson added: “That said, I absolutely recognise the issue that the right honourable lady has itemised. Because the process has been such a success, we want the country and individual businesses to go out and tell that story. The regulations, of course, apply only until just after the games, and we will do all we can to ensure that they work.”
Got a story? Email news@theconstructionindex.co.uk
