Effer and Atlas began cooperating in the UK in 2012. Atlas Cranes, whose headquarters are in Germany, was previously part of the Terex group until it was sold in 2010 to former Terex Cranes president Fil Filipov.
Martin Williams (Hull) has big plans for Effer. National sales manager Jon Cooper said: “Our ambition is to make Effer the number one choice in the UK for the heavy lift and plant hire market.”
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