Prolectric’s new US office is based at parent company’s Hill & Smith’s existing premises in Texas and headed by Ben Odell, business development lead, Prolectric USA.
The new operation will focus primarily on the distribution of Prolectric’s solar-powered ‘smart’ tower lights and hybrid generators.
The attempted international expansion comes three years after Prolectric was acquired by diversified industrial group Hill & Smith and a year after Rachel Preen took over as managing director from Chris Williams.
Rachel Preen said: “The US market for solar is extremely buoyant. With expected growth in new solar capacity, Texas has tremendous potential for us.
“This market opportunity provides a natural progression for us to scale the business, building on our rapid UK growth ambition, Prolectric’s robust solar credentials, award-winning product standards for British engineering and CSR.”
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