According to the IPAF European powered access rental report 2011, rental revenues for mobile elevating work platforms (MEWP) in the 11 European countries surveyed remained stable at an estimated €2.2bn (£1.9bn) in 2010. This figure represents around 85% of the total European market (defined as the 27 EU countries plus Norway, which would put the MEWP rental market value at approximately €2.6bn.
IPAF found that 2010 was a year of sharp contrasts, with a difficult first half year and improvements seen in the second half. Growth is expected to be gradual at around 5% per year for 2011 and 2012.
“Europe is a very diversified market for MEWP rentals in terms of fleet mix and price levels,” said IPAF CEO Tim Whiteman. “There is no European market per se, but more a multi-country market. It is a market driven by specialists, such as in Germany, Benelux and Italy, who have been less affected by the crisis and resumed faster growth.”
The results are based on independent studies conducted by Ducker Research, using mainly primary research in the form of interviews. The sample of rental companies interviewed here represented about 60% of the estimated total MEWP rental market. The European study covers 11 countries: Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK. Seven individual country/regional sections are included in the European report.
“These reports from IPAF are invaluable in providing an insight into the current powered access rental market,” said Kevin Appleton, chief executive of access rental company Lavendon Group. “They identify future trends, issues and opportunities which may affect those in it. I have found them to be essential reading and would recommend them to anyone responsible for powered access rental management.”
IPAF has also published the IPAF US powered access rental report 2011. This predicts strong upturn in US market in 2012. Rental revenues for aerial work platforms (AWPs) in the US decreased slightly in 2010 (-4%) and totalled approximately $5.7bn (£3.5bn), but an upturn of 5% is expected for 2011 and even stronger growth in 2012 of +11%.
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