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Sat July 20 2024

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Terex targets west Africa

2 Apr 13 Terex has named equipment services specialist Zero48 as its first dealer in west Africa.

Zero48, through its subsidiary IBS Sarl, will distribute Terex construction equipment in Guinea and will initially focus on selling Terex articulated and rigid trucks, and other construction products, with a plan to distribute more of the Terex range in the future.

The new relationship between Zero48 and Terex Construction is designed to meet the demands for trucks in the mining industry and for construction machines to develop new infrastructure.

Zero48, through IBS Sarl, will also provide aftermarket support for the trucks when they are out in the field, in addition to equipment monitoring solutions.

Terex sales director for north west Africa, Manuel Leal, said: “Zero48 is a company which prides itself on its local knowledge and continued development of the communities in which it operates, and this made it the obvious choice when we looked to appoint a new dealer. Guinea is a fast-growing market, therefore, we are pleased to form a relationship with a company that has experience in delivering major construction initiatives in the region.”

Zero48’s President, Paolo Allen Bosco, said: “We’re delighted to be working with Terex as they are one of the leading construction equipment manufacturers in the world. It was important for us to find an organization which is forward-thinking and has faith in emerging markets such as Guinea, and in Terex we found that.”

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